Even more questions

I'm fascinated by the multimedia work Ms. O'Leary is doing with the New York Times. I have a question each for past, present future:

While there are a number of reasons I assume the decision was made to include this type of work I would love to hear more about the initial impulse as well as the questions and discussion that cropped up around this content.

Currently do you see the Multimedia content. Is it bonus material? Is it complimentary work? Is it context? Is it delving deeper? Is it a more entertaining take? How much does it depend on each piece? How much are you shaping the nature of what you do with a given piece? How many pieces do you do a year? How much does the scale of the piece vary? How does it differ from Televised News?

With this kind of work seeming relatively new to both practitioners and audiences how far in the future can you see? What will it look like in five years, ten years. etc? How do you want it to evolve? Will it supplant other forms of journalism? To what extent will it give more of a voice to people who have access to the technological tools or is it fairly accessible?